This project is a concept redesign for Timken and their product sheets. I looked at examples of how they are currently approaching their product sheets and how I could improve the design, reorganize the information, make the product photos work more & pull some of the information into social media graphics for a product launch or campaign.

For their product sheets and social media posts I simplified the color palette to their distinct, bright orange and shades of warm grays to mimic metal used for their products. I also pulled inspiration from their social media and how they used high quality macro photos into their product sheets as background elements.