All social media content, both photo and video has been created and scheduled by me. The strategy used for creating content for The River Merchant has been to capture the lifestyle, luxury, and beauty of the food, cocktails, and ambiance in an artistic format while maintaining an inviting and professional voice. A proven ROI has been recorded with a turnaround rate of about a week after posts go out. Our Facebook following doubled in the first year that I took over our social pages, through organic posting only, and has seen a positive increase in following since. The first two examples are of single photo posts, while the second option was a set of images for a carousel post.